Wednesday 28 December 2011

Audience feedback.

Newspaper advertisement production.

Before Lydia made the newspaper advert she had to plan out on paper what she would include, once she had done so she then took the photographs that we needed to create the newspaper advert in Photoshop.
This is a picture of a window that has been enlarged to fit 2 thirds of the screen to emphasis that there is outside and inside to the advert.

 She then added a black background to ensure that the bottom of the screen wasn't a plain colour.
 Next she added a photograph of a teenager playing an xbox and enlarged her by pressing ctrl+T
 She then cut around the edge of the teenager using the polygonal lasso tool, which ensure that she didn't get sharp edges around the image and the shape was still kept.
 She then added a buzz light year behind the third layer or the teenager, and enlarged the image my using ctrl+T, she tilted him slightly to the left to ensure the toy could be seen end emphasis the fact the toy was looking over her shoulder to come in.
 Next an action man figure was added, and enlarged again by using ctrl+T.
 Next a teddy bear was added, she made sure it was in front of the action figure but still behind the teenager, she also made sure that it was large enough to see the detail of the sad mouth.
 Next the channel 4 logo was added to the left of the advert. she ensured that it was positioned correctly and could be see against the background.
 
She then clicked the Rectangle tool and created a white box on the bottom left for the text of the show to be put on.

 Another box was added on top of the first rectangle, she then ensured that they were both coloured in white to make the text stand out against the dark background.
 The slogan of the documentary was then added to the first box by using the text tool and changing the size of the font to 36pt.
 The title, date of scheduling and the time was then added to the lower box, again using the text tool, ensuring the text colour was black and the size to be 23pt.
This was then the finished product that Lydia created for our newspaper article in Photoshop.




Drafting newspaper advertisement.

My group, Me, Lydia and Jess sat down when drafting our newspaper advertisement and all proposed a few ideas for the advertisement that would work well with our documentary and convey are slogan "You coming out to play?" we all decided together that the best concept would be to have a young person playing on a xbox, whilst sat in front of a window, behind the window would be three toys all looking sad and glum as in they had been deserted by the young person for the video game. This is a sketch that Lydia drew to give a brief summary of what would be produced.

Codes and conventions of a newspaper advertisements.


Recording and editing radio trailer.

Scripting radio trailer.

Music bed: Toy story soundtrack

Vox pop “My favourite toy was a...”

VO: In the UK last year we spent 16.7 billion pounds on toys.

Stewart interview: “You need batteries for most toys nowadays”

VO: So how have toys changed over time and how have developments affected the ways children play today?

Irene interview: “Children don’t play anymore”

Rob interview: “Now the children just want to play on video games, and don’t want to go out and play”

VO: Could it be that toys are actually unhealthy for our children and are making then anti-social?

VO: You coming out to play?

VO: Batteries not included, Tuesday 20th December, channel 4.

Codes and conventions of radio trailers.

Radio trailers often use a T.V advert as a radio advert.

+ Voice over - Narrator outlines the narrative.
                     - Sometimes they pose questions that will be answered in the programme.
                     - Sometimes direct address is used "you" it intrigues the audience.

+ Extracts from the documentary are used.

+ Sound effects are used where appropriate.
     - Music bed also used where appropriate.

+ Slogan always used before scheduling information.

+ We are given scheduling information used at the end of the trailer.
    - Title, date and time, channel.

+ On average around 30-40 seconds.

Voice over recording.

Scripting voice over.

Jess worked on the voiceover for our documentary and constructed a brief idea fo what she would go for, we all sat down and went over the script and made the final decisions. Jess then went back and did a complete version of the script, she showed it to myself and Lydia and we both agreed with what she had presented, after all three of us agreeing on it Jess went and recorded it with our narrator. Here is our script .........

It is estimated that in the UK last year we spent around 16.7 billion pounds on toys. Toys are a big part of our lives, we learn through them, we grow with them, we have our favourites, and those that define a generation.
In today’s society we are surrounded by gender stereotypes everywhere we go. No more so than in toy shops, where the toys our children play with reinforce what it apparently means to be male or female.
Most toys today are electronic; they either need batteries or are plugged in. While these may be more exciting for children, they have also affected the ways they play and interact

Videogames have probably had the greatest impact on the way children play. There are over 5 billion different video games in the world today...  and still counting.

Tuesday 27 December 2011

Permission for use of " You've got a friend in me"

In our documentary we used the Toy story theme song, to avoid any issues with copyright I emailed Walt Disney Records to ask permission for the use of their song, they still have not got back to me.



I did not get a reply from Walt Disney Records but have proceeded to use the song in the documentary. 

Tuesday 6 December 2011

Editing

After we had uploaded all our footage to Adobe premiere pro we started to cut it up and arrange it around to create a smooth flowing documentary. 
We uploaded our interviews and started adding cutaways inbetween answers so it ran smoothly.
We started getting rid of any gaps so interviews cut from one to the other.

We then started rearranging stock footage so interviews were spread out.
We started to remove and free space making sure there was no silence between all our clips.

We then edited pieces of our work by speeding things up.

We started to edit the music so it faded in and out of clips and didnt cut straight away.
We added dissolves in stock footage so things faded in and out.
We rearranged and added further stock footage and cutaways so they related to peoples answers.
We then added graphics to signify the persons relevance to the documentary.

We added the voiceover over empty spaces so the narrator could hold together disparate elements of our documentary.


This our final timeline of the 5 minute documentary with no gaps and no silent spaces to create a smooth flowing 5 piece.

Edit decision list.

Logging.